A 180

During my internship at Saatchi & Saatchi this summer, I saw for the first time, this ad that is now marked under my Favorites in YouTube. Is a really good example of taking an idea and giving it the 180. It took an important moment in a sibling's life when they are no longer an only child and changed it in a very interesting way.

Two thumbs up id say. This could have been a very emotional, conventional, and boring ad if it showed a young boy meeting his sibling for the first time. I can picture this cheesy moment...they bring the baby in the room still inside the stroller...the baby brother peeks in...music starts...they smile at each other...the baby grabs the brother's little hand...mommy and daddy smile at each other. The End. LAME-O! What Saatchi did was way better! It took a human truth -meeting a new sibling for the first time and how the brother really feels about this new addition to the family-and changed the perspective from which this story is told.

Very creative and unexpected for a Luvs ad.

Here is another example of an excellent Toyota commercial from Puerto Rico where instead of showing and saying how effective and efficient their cars are, they are implying it in an unexpected way.

In case you are wondering, the question in the end says "Who needs them?" There is no use for bus drivers or mechanics if everyone would own a Toyota.

Here is another example...

I still need to add another video which I can find. When Ill do, Ill post it!