For the upcoming three days, I will be posting, posting and posting some more!

To start with... I would like to show one of my favorite ads.

First see it, then read why I like it so much. Enjoy!

Agency: Nordpol Hamburg

CD: Lars Ruhmanndate

4/30/2007

Great right? First of all, as cliché as it may sound, this is not just an ad. It's a story. And what's good about ads dressed up as a story is that people are less likely to switch the channel or leave the couch. This story,at first sight doesn't even seem like a commercial. Its seems more like one of those "true life" or E stories (and what do people like more than sticking their nose in other peoples business without getting into trouble?!)

This ad does a very good job in intriguing the audience. It keeps them watching because his true identity and the explanation of his behavior is not implicitly explain until the end. Also, the filming style, the background music, the good casting of the "wind", work very well together to create this scene of mystery that makes this ad one of my favorites!

Overall, Its an extremely clever idea! Hopefully Ill make an ad like this and win myself a Canes (hmm....) Oh, did I mention that I support wind energy so, that may cause my opinion to be a little bias?

For those of you who are wondering... did it win any awards? Who made this? Here's the answers. http://www.coloribus.com/adsarchive/tv-commercials/epuron-power-of-wind-505914/

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And speaking of stories, things I like, and causes I support, watch this other video! Its a bit longer than the previous one but I promise you will like it. But I must warn you.. this might actually motivate you to do good!!!

Now wasn't that inspiring? At least a lot more motivating that those of UNICEF, Feed the Children, or even SPCA. So, what sets this ad apart? Probably the fact that the guy telling the story is very, very passionate about what he is doing! And he shows it! The music, his tone of voice and the speed at wish he speaks doesn't give us much time to pause and change the channel. It quickly grabs your attention! But most importantly, he doesn't use guilt to make you care (even though psychological research says it works!). He instead motivates the audience! I mean, after I finished watching the video I just started thinking what do I want to do for my birthday so that I can give clean water to these kids? And that right there shows how this ad or promo video is indeed effective!

What are your plans for your September birthday?